Summary: Bank Syariah Indonesia (BSI), the largest Islamic bank in Indonesia, operates within a unique environment shaped by cultural, economic, and regulatory factors, leveraging Sharia compliance to align with societal values and norms. Since its establishment in 2021, BSI has focused on expanding its offerings, such as green sukuk, halal financing, and microfinancing, to address the growing demand for ethical and inclusive financial products. The bank also embraces digital transformation through fintech innovations, extending its reach to underserved areas and enhancing customer experience. In the broader digital business ecosystem (DBE), key environmental dimensions like perceived risk and Sharia compliance play a critical role in fostering trust and engagement in digital services such as Islamic mobile banking (IMB). While a majority of users surveyed consider these factors "Not Important," a smaller, targeted segment prioritizes them, emphasizing the need for platforms to balance technological innovation with ethical and security standards. This dual focus enables IMB platforms, including BSI, to drive sustainable growth, build trust, and achieve resilience in an increasingly competitive digital landscape.
Case Study of Bank Syariah Indonesia
Bank Syariah Indonesia (BSI), as the largest Islamic bank in Indonesia, operates within a unique environment shaped by cultural, economic, and regulatory factors. Since its establishment in 2021 through the merger of three state-owned Islamic banks, BSI has strategically positioned itself to serve a predominantly Muslim population, where Sharia-compliant banking aligns with societal values and norms. The regulatory environment has played a crucial role in BSI’s growth, with government policies promoting financial inclusion and Islamic finance as key drivers for economic development. This alignment with environmental dimensions such as cultural expectations and regulatory support has enabled BSI to flourish within its market niche.
From an economic environment perspective, BSI leverages the increasing demand for ethical and inclusive financial products. Indonesia’s growing middle class and the shift toward sustainable and socially responsible investments have created opportunities for BSI to expand its portfolio. The bank has focused…
